Everyone says "test more creatives."
But nobody can tell you which ads to stop.
For D2C founders, early-stage to scaling
Meta says your ads are working.Your bank disagrees.
Find where the money leaks in a 60-minute live audit of your own numbers, with someone who has run ₹30Cr+ of D2C ad spend.
Book your audit
₹2,999Live call + written report
Limited weekend and weekday-evening slots each week
Meta ads
Google ads
RTO and COD
Shipping and gateway costs
Six leaks most founders live with. Spot yours.
At this stage, most founders hear the same advice. Very few get answers about their own numbers.
Orders up. Profit flat.
More sales, same money in the bank. Something is eating it.
COD orders keep coming back.
Each one costs shipping twice, plus the ad that got it.
Costs nobody questions.
Courier, payment gateway, freelancer fees. Are they right for your size?
Budget goes up, ROAS goes down.
What worked at lower spend stops working. Why?
Next month's plan isn't clear.
Spend more, change the ads, or fix the site first?
Sales dipped this week? Normal. Not knowing why isn't.
Most teams reach for more budget or new creatives. The levers that actually steady sales rarely show up in Ads Manager.
Real accounts. Real numbers.
A fashion brand where most orders weren't real.
~60%orders were fake before
100%orders now delivered
70%prepaid, 30% COD
0RTO
Screenshots from brands we work with. Every brand is different, so results vary.
What you'll find out about your own brand.
Meta ads
Which ads and settings are wasting money.
Google ads
Whether Google is earning or just spending.
Tracking
Which number to trust: Meta or Shopify.
Store and checkout
Where buyers leave before paying.
RTO and COD
Why your orders come back, and what to fix first.
Negotiation
What you're overpaying for, and what to ask for.
Unit economics
Your real break-even ROAS.
30-day plan
What to do, week by week.
Across 142 Indian D2C brands, 28–35% of COD orders came back, vs 4–8% of prepaid ones (Pragma, 2024 data).
Book today. Report in 72 hours.
Book and pay
Pick a slot, answer 4 quick questions, pay ₹2,999 by UPI or card. Takes about 2 minutes.
Get ready
Keep Ads Manager, Shopify and your courier panel logged in.
Live call
60 minutes on Google Meet, going through your own numbers.
Your report
Leaks ranked in rupees and a 30-day plan, within 72 hours.
See the report you'll get
Sample report for a demo brand. Same 4 pages, same format, filled with your numbers.
Open the PDF
You keep:Leaks ranked by ₹Costs to renegotiateRTO priorities30-day plan
“I don't audit what Ads Manager says. I audit what reaches your bank.”
Deepak, founder of pixld. Software developer turned performance marketer, five years in D2C, runs his own D2C brand too.
- ₹30Cr+D2C ad spend managed
- 3L+purchases driven
- 5 yrsin D2C ads
- Shark TankIndia brands audited
Book if you
- Run ads and want them to pay back
- Run ads yourself or with a freelancer
- See too many COD returns
- Want a plan, not more tips
Skip if you
- Haven't run ads yet
- Want ads managed for you
- Need a ROAS guarantee
Before you book
1How do I book and pay?
Tap Book your audit, answer 4 quick questions, pick a weekend or weekday evening slot and pay ₹2,999 by UPI or card. The Meet link comes to your email.
2Is this only for small brands?
No. It's built with early-stage founders in mind, and works the same above ₹5L a month. The bigger the spend, the more each leak costs you. If you haven't run ads yet, book once you have a few weeks of data.
3Will you help me negotiate rates?
You'll know which costs to question and what to ask for. The conversation with your courier, gateway or agency stays yours.
4I already have a freelancer or agency.
Good. This is a second pair of eyes on the whole business, not just the ads. You can share the report with them.
5Do I need to share account access?
No. Screen share on the call works. View-only access is optional, for a deeper look before the report.
6Why pay when free audits exist?
A free audit is usually a sales call for a retainer. This is a paid hour spent only on your numbers, with a written report you keep and no pitch. It also covers delivery, returns and costs, not just the ads.
7Is this a sales call for a retainer?
No. The hour is spent on your account. If you want help fixing what we find, ask after the report.
₹2,999. One hour. A plan you can act on.
About a day and a half of ads at ₹2K a day. Book a slot and walk away knowing exactly what to fix first.
Limited weekend and weekday-evening slots each week